It’s important to decide how to allocate your budget to achieve both short-term and long-term goals. Likewise, once you begin your marketing campaign(s), it is equally important to diligently track outcomes to make sure that desired outcomes and response are being achieved.

At VGS, using appropriate campaign metrics and analysis, we help you to evaluate the effectiveness of your campaign so that your marketing dollars are accountably spent. To ensure that you achieve maximum return on your investment, VGS evaluates & measures marketing actions based on sales, assets, and marketing investments.

In addition to your product sales and service sales, VGS evaluates:

• Website hits and visits
• Scoring & Click-through tracking
• Sales and Channel Conversion rates
• Overall and segmented direct mail response rates
• Multi-Channel Offer tracking and response
• Targeting and Source Tracking
• Sales Path Tracking and Purchase Termination analysis
• Customer retention rates
• Customer and Offer revenue tracking
• Hi-Value Customer and Prospect Identification
• Campaign success metrics
• Customer Lifecycle Value Mgmt